Viveat Susan Pinto &Amp; Shally Seth Mohile

Stories by Viveat Susan Pinto &Amp; Shally Seth Mohile

Adi Godrej: 'There's no dearth of jobs in India'

Adi Godrej: 'There's no dearth of jobs in India'

Rediff.com   28 Dec 2018

'What exists instead is a clear gap between skilled people and the work at hand.' 'Employers on most occasions find it difficult to find a match between the two,' Adi Godrej tells Viveat Susan Pinto and Niraj Bhatt.

FMCG firms' lifestyle theory proved wrong

FMCG firms' lifestyle theory proved wrong

Rediff.com   24 Dec 2018

A break-up of business shows that 75% of a firm's turnover is led by volume growth, while 25% is price-led. Companies such as Britannia, Nestl, Dabur, Marico, Kellogg, Parle Products, and Hindustan Unilever have increasingly focused on smaller packs of their key products, aimed at improving sales.

The XUV300 is Mahindra's secret weapon!

The XUV300 is Mahindra's secret weapon!

Rediff.com   21 Dec 2018

The auto major is eyeing 20 per cent of the compact SUV market with the petrol and diesel variants of the XUV300, reports Shally Seth Mohile.

2019 poll ad spend to double to Rs 30 bn

2019 poll ad spend to double to Rs 30 bn

Rediff.com   15 Dec 2018

Parties expected to splurge a fourth of advertising budget on social media.

Consumer goods output gets a durable boost

Consumer goods output gets a durable boost

Rediff.com   14 Dec 2018

This growth seen by the consumer goods was led mainly by the durables market, which rose 17.6%, the highest in 11 months

Why December is the best month to buy a car

Why December is the best month to buy a car

Rediff.com   14 Dec 2018

The offers mostly include free insurance, exchange bonus, and free accessories

What led to the Bajaj Discover's undoing

What led to the Bajaj Discover's undoing

Rediff.com   8 Dec 2018

Fuel efficiency was the platform that had been built by the market leader in the segment, fun was the Discover domain. By diluting the message, the brand lost its old customers and pushed potential buyers into the leader's fold.

A first for an Indian! Piyush Pandey is Ogilvy's global creative head

A first for an Indian! Piyush Pandey is Ogilvy's global creative head

Rediff.com   6 Dec 2018

This is the first time that an Indian has been elevated to this position, highlighting the growing importance of the domestic advertising industry in the global space.

Car-makers dread a long winter after dull festive season

Car-makers dread a long winter after dull festive season

Rediff.com   5 Dec 2018

Reflecting the mood, passenger vehicle sales in November either remained muted or skidded for most manufacturers as high fuel prices and the higher cost of borrowing dampened buying sentiment.

Medium, heavy duty trucks sales down 20% in Nov

Medium, heavy duty trucks sales down 20% in Nov

Rediff.com   4 Dec 2018

Combined sales at top four manufacturers - Tata Motors, Ashok Leyland, Volvo Eicher Commercial Vehicles, and Mahindra and Mahindra - dropped 20 per cent to 20,324 units in November

Why the Alturas G4 is critical for Mahindra

Why the Alturas G4 is critical for Mahindra

Rediff.com   3 Dec 2018

Pawan Goenka, tells Shally Seth Mohile the Alturas, by far the most-expensive model wearing an Indian badge.

How Pepsi, Coke plan to quench India's thirst

How Pepsi, Coke plan to quench India's thirst

Rediff.com   29 Nov 2018

PepsiCo has tie-ups with KFC, Pizza Hut, Domino's, Burger King, and Subway in India, while Coca-Cola has a partnership with McDonald's only

How Mother Dairy is fighting the digital war for young minds

How Mother Dairy is fighting the digital war for young minds

Rediff.com   24 Nov 2018

With humorous memes, videos and short stories, Brand Mother Dairy has been steadily inserting itself into almost every trending conversation on social media, writes Viveat Susan Pinto.

With Blazo, Mahindra believes it has a winner in trucks segment

With Blazo, Mahindra believes it has a winner in trucks segment

Rediff.com   18 Nov 2018

A steady climb in volumes has helped the company double its market share in the segment to 5 per cent in the first six months of the financial year from the year-ago period and it has now set its sights on a 10 per cent share in the next two years.

Dull Diwali sales lead to unsold cars piling up with dealers

Dull Diwali sales lead to unsold cars piling up with dealers

Rediff.com   16 Nov 2018

While two-wheeler sales are down 15 per cent year-on-year, passenger vehicles sales are lower by 5-7 per cent.

Tatas' independent directors highest paid in industry

Tatas' independent directors highest paid in industry

Rediff.com   12 Nov 2018

Five of the 10 best-paid independent directors belonged to the Tata group, followed by four from Reliance Industries and one from Wipro.

Imarti to Bhoger Khichuri: Seasonal recipes

Imarti to Bhoger Khichuri: Seasonal recipes

Rediff.com   8 Nov 2018

Satvik food is de rigueur this time of the year in most Western and Northern Indian homes, say chefs and food historians Arundhuti Dasgupta and Shally Seth Mohile.

A star is born, not made, discover auto companies

A star is born, not made, discover auto companies

Rediff.com   1 Nov 2018

The new Tata Tigor, Datsun Go and Hero Xtreme 200R are hoping to use celebrity endorsers and gain a foothold in a segment that has been the stronghold of market leaders for several decades. But will it work?

Why is Harsh Mariwala getting into aquatherapy?

Why is Harsh Mariwala getting into aquatherapy?

Rediff.com   31 Oct 2018

'Hardly any aqua centres exist in India though they are popular abroad.' 'Water is known for its buoyancy which reduces pressure on joints. So, you can exercise effectively underwater, provided you have the right experts guiding you,' Harsh Mariwala tells Viveat Susan Pinto.

Brand Prithvi Shaw

Brand Prithvi Shaw

Rediff.com   23 Oct 2018

'People can relate to him much the way they did with a young Sachin Tendulkar 30 years ago.'